TRACK RECORD

Four mandates. Owned outcomes.

Turnaround, structural transformation, separation, and scale — each delivered with full executive accountability.

PSR Transformation — a production system redesigned

COO MANDATE · RAIL FREIGHT · STRUCTURAL PRODUCTIVITY RESET

SITUATION

  • Structural margin pressure
  • Reliability variance
  • Asset inefficiency
  • Production logic misaligned with demand

RESULTS

  • +4.5% R12 punctuality
  • +3% reliability
  • +20% car velocity
  • ~130 MSEK structural EBIT impact
  • Record safety index (95.9)
Precision Scheduled Railroading is production system redesign — aligning assets, crews, corridors, and governance around disciplined flow.
“One of the most comprehensive changes in the company in many years… a structural foundation for long-term competitiveness.” — Henrik Dahlin, CEO Green Cargo

National turnaround — trust, structure, performance restored together

CEO MANDATE · MARGIN & CULTURAL RESET

SITUATION

  • Loss-making
  • Weak financial control
  • Declining customer metrics
  • Low engagement, fragmented leadership

RESULTS

  • €1.6m EBIT improvement in 12 months
  • Global KPI targets restored
  • Engagement >90%
  • Financial control re-established
Turnaround restores trust, structure, and performance — simultaneously.
“Shad came in at a turbulent time and addressed the fundamentals first — restoring trust through empathetic leadership, empowerment and clarity.” — Atli Einarsson, CEO DHL Express Denmark

Demerger and international rebuild — accountability made explicit

COO / CFO MANDATE · SEPARATION & NETWORK RESET

SITUATION

  • Blurred accountability
  • Service decline
  • Cost inefficiency
  • Market share erosion

RESULTS

  • Formal SLA separation
  • Standalone organisation (+200 FTE)
  • Five facility upgrades
  • New air route launched
Integration succeeds when accountability is explicit.
DHL Global Operations Country of the Year (2012)

E-commerce network redesign — growth with cost discipline

COO MANDATE · SCALABLE B2C MODEL

SITUATION

  • B2C growth overloading B2B structure
  • IT constraints
  • Rising unit cost

RESULTS

  • Scalable B2C architecture
  • Structural unit-cost reduction
  • Sustained double-digit growth
Growth without cost discipline destroys value.